Publisher & Creator whitelisting

The model we built for growth in a trust-first world*

We deliver whitelisted paid media through trusted publishers and creators, with performance-ready creative built to scale.

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Our Capabilities

Performance Creative Strategy
Performance Creative Production
Creative Testing & Iteration
Performance Reporting
Performance Reporting
Performance Reporting

* Designed to integrate with in-house teams or scale as a full-service partnership.

Partnership ads outperform brand-only creative

Customers make purchasing decisions based on trusted recommendations and third-party validation. 95% of customers read online reviews before buying a product.

Ad for free SNOO rental via Happiest Baby employee benefit, featuring the SNOO bassinet and offer details.
Woman wearing large sunglasses under blue sky, promoting cortisol-blocking glasses to block damaging blue light.
Hand holding a teal Tangle Teezer hairbrush in packaging with towels and hexagonal tiles in background.
Comparison of Needed and Perelel prenatal supplements packaging with capsules and pills scattered.
Skincare LED mask on wood surface with text about Omnilux's biggest sale and $200 off for Mother's Day.
Person wearing a white LED facial mask and holding a phone in front of a graffiti-covered wall.
Ad for caffeine-free Cornbread Focus mushroom gummies on desk with pen, glasses, and laptop keyboard.
Pregnant person holding Ritual prenatal vitamin bottle by bare belly wearing gray shirt.
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When content runs from trusted publisher or influencer handles, it carries built-in credibility before the first click.

The Quality Edit’s 90% trust rating and our influencer network turn credibility into scalable paid performance

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Meta’s Partnership Ads consistently outperform standard brand ads:

30–40%

lower CPAs

Up to 40%

cheaper CPMs

Double

digit lift in CTR

Higher

engagement vs brand-owned ads

The Quality Edit’s 90% trust rating and our influencer network turn credibility into scalable paid performance

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featured CASE STUDIES

Proven performance at scale

Our Results

32%

Higher Return on Advertising Spend

$500M+

Incremental Revenue for Clients

20%

Lower Customer Acquisition Cost

What this looks like in the wild

We transformed Ghia's growth strategy, aligning audience insights with creative messaging for sustainable success.

Outcome
30%

decrease in CPA

We scaled Hiya’s paid social, enabling rapid spend growth while improving efficiency.

Outcome
$500K+

spend achieved in month one

We built a full-funnel strategy combining conversion-focused paid media with social proof-led storytelling.

Outcome
86%

revenue growth from Meta Ads

We built assets that could convert across prospecting and retargeting, while still feeling aligned with the brand.

Outcome
100%

evergreen creative drove performance

Scale creator-led performance without the operational drag

Performance teams shouldn’t need to source creators, manage one-off deals, or operationalize content to scale. We handle the heavy lifting, from activating proven creators and publishers to producing performance-ready creative and running whitelisted paid media, so your team can focus on results and growth.

Smiling woman in workout clothes lying on a mat holding a dropper bottle in a bright room.

Why leading brands scale whitelisting with Quality Media

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01

Built and operated by performance marketers

02

The most premium and brand-elevating offering in the market 

03

Direct access to trusted publishers, including The Quality Edit

04

Performance-ready creative designed for whitelisted distribution

05

Hundreds of vetted creators across key verticals

06

Structured persona-based testing frameworks

07

Increase creative diversity and audience reach in today's AI-driven ad environment.

Our owned and operated trusted publishers

Collage with women, candles, slippers, and hat representing Taurus astrology gifts guide.
Young child in knit sweater reaching for peanut butter snack at a table with blueberries and toy car.
Golden retriever lying on exam table, held by a person, with a vet in background.
Man sitting on bench wrapped in three soft, plush weighted blankets in beige, navy, and gray.
Woman holding two prenatal supplement capsules between her fingers in a kitchen setting.
Brown French Bulldog sniffing an orange spatula with food residue in a kitchen.
Woman in swimsuit and towel turban holding a multicolor perforated tote bag on the beach.
Two packs of Biom Baby Wipes in a basket with a stuffed bunny and wipe dispenser on a white surface.
Black and white Border Collie panting in a field of yellow dandelion flowers.
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In addition to our robust creator network, get exclusive access to owned publishers & first-party audiences and insights

The Quality Edit

Consumer recommendations and reviews across beauty, wellness, home, and lifestyle. Trusted by readers with a 90% trust rating.

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Parents Edit

Expert-backed guidance for modern parents navigating everyday decisions. Reaching a highly engaged audience actively looking for trusted advice.

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Juniper Pet

Editorial content focused on pet health, care, and wellbeing. Built for pet owners seeking trusted recommendations and proven solutions.

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Flexible engagement models

In both models, our team of industry-leading growth marketers actively track performance, iterate creative post-launch, and apply proven testing frameworks to optimize results.

01.

Co-Managed Whitelisting

You control the media, we provide the content and whitelisting.

02.

End-to-End Whitelisting

Full-service partnership where we manage creative, campaigns, and whitelisting end to end.

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How we boost your growth beyond Publisher & Creator Whitelisting

Thumb-stopping creative built to reach new audiences and scale profitably

End-to-end acquisition across Meta, Google, TikTok, and more 

Influencer programs designed for scalable conversion

A low-risk way to unlock incremental growth

Let’s explore whether creator and publisher whitelisting can add incremental performance to your media mix.

A low-risk way to unlock incremental growth

Book a consultation