Using editorial-led creative to drive +40% Meta ROAS

Client
Hyperice
Services
Performance Creative
Publisher Creator Whitelisting
Industry
Wellness
Overview

In just 2 months, Quality Media helped Hyperice drive meaningful growth on Meta through performance publishing via The Quality Edit. The campaign leaned into editorial-led storytelling, broadened the creative mix with relatable use cases, and built out conversion-optimized content for Prime Day.

The Opportunity

Hyperice needed stronger performance on Meta, but the creative also had to feel more useful, more credible, and more grounded in how people actually discover products. The brief wasn’t just about efficiency. It was about finding a sharper way to earn attention and drive action.

The Strategy

Quality Media shifted the majority of spend to TQE editorials and used the TQE voice to bring more organic product storytelling into the mix. That shift helped the campaign outperform internal benchmarks quickly, while giving the creative a stronger editorial backbone.

The Work

A big part of the lift came from widening the content mix and leaning into trust. Instead of over-indexing on celebrity, the campaign highlighted relatable use cases and everyday users, then paired that with editorial content built to convert. 

By shifting the majority of spend to TQE editorials, we quickly outperformed internal benchmarks.

Highlights include
01

Meta ROAS increased 40% MoM and CPA dropped by 13% within the first 60 days

02

55% of TQE spend directed to TQE editorials vs. brand site, with top-performing content scaling to 33% of spend

03

Normatec / Hypervolt Review achieved 6.37x ROAS

04

5 Reasons Mark Wahlberg Uses Hyperice delivered 6x ROAS and a 32% outbound CTR

05

Highlighted everyday users over celebrity endorsements to build authenticity and product trust

06

Used the TQE editorial voice to deliver organic product storytelling and drive engagement

07

Executed a tailored Amazon Prime Day strategy using branded assets and a custom landing page

08

Whitelisted editorial handles outperformed benchmarks, delivering up to 3.5x ROAS

09

Positive client feedback from the Hyperice team, with a fast-tracked renewal and praise for creative speed, quality, and performance

The Impact

The numbers moved quickly

40%

Meta ROAS growth

13%

lower CPA

501%

return on ad spend

4M+

impressions

5.04%

CTR on Prime Day ads

+15%

Prime Day CTR above historical benchmarks

Book a consultation

Clients rave about the results. Explore more success stories

Brands like Our Place, Hiya, Hello Fresh, and Ritual saw sustained success with us. Your brand could be next.

Partner with a team that turns trust into performance.

Brands like Our Place, Hiya, Hello Fresh, and Ritual saw sustained success with us. Your brand could be next.

Book a consultation