Turning strategic growth into 45% incremental scale

Client
Ghia
Services
Performance Influencer
Creative
Publisher Whitelisting
Industry
Food & Beverage
Several colorful Ghia non-alcoholic aperitif cans arranged on a dark surface.
Pink spritz drink with ice being poured into a glass with text: This spritz skips the hangover.
Four cans of Ghia non-alcoholic spritz in different flavors with an ice cube and bold text above.
Overview

Ghia partnered with Quality Media to drive scalable growth with a sharper audience, messaging, and creative strategy. The work focused on improving performance while building a cleaner path to scale, with stronger creative alignment, tighter testing, and a campaign structure built to keep growing.

The Opportunity

Ghia needed a growth approach that could improve efficiency without slowing momentum. The goal was to reach the right customers more clearly, sharpen what the brand was saying, and create a system that could keep producing new winners.

That meant tightening audience strategy, refining messaging, and creating more structure around how creative and campaigns were tested and scaled.

Two Ghia non-alcoholic aperitif bottles with cork stoppers, one with a pink label and one with a blue label.
Kora Organics turmeric glow drops serum bottle next to turmeric root and powder on blue background
The Strategy

Quality Media approached the account as a strategic growth partner, starting with audience and messaging refinement to improve performance at the foundation.

From there, the team introduced persona-led creative, built a more structured testing cadence, and optimized campaign structure so the account could scale with more control and less waste.

Martini glass with an orange cocktail, a large round ice ball, a lemon wedge, and rosemary garnish.
Hand pouring a pink Ghia drink from a can into a glass with ice on a white surface.
Hand holding a Ghia bottle with a Mother's Day label decorated with colorful flowers and the word Mama.
The Work

The work brought creative strategy and media structure into closer sync. Each piece was designed to make performance stronger in the short term while giving the brand a repeatable system for ongoing growth.

Ghia's partnership with Quality Media transformed their growth strategy, aligning audience insights with creative messaging for sustainable success.

Highlights include
01

Refined audience and messaging strategy to improve performance

02

Introduced persona-led creative to better resonate with core customers

03

Implemented structured creative testing to continuously unlock new winning ads

04

Optimized campaign structure to support scalable growth

Hand holding two cans of Ghia non-alcoholic soda in a Whole Foods Market aisle.
The Impact

Our strategic partnership led to impressive outcomes, highlighted by the following results

30%

decrease in CPA

45%

incremental scale

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Brands like Our Place, Hiya, Hello Fresh, and Ritual saw sustained success with us. Your brand could be next.

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