Using performance creative to reduce CAC by 20%

Client
LaserAway
Services
Performance Creative
Industry
Beauty
Smiling woman with long dark hair touching her face against a beige background.
Three diverse women in neutral-toned underwear posing and smiling against a pink background.
Overview

Within the first month of launching creative, Quality Media drove 62% of scale and spend across LaserAway’s Meta campaigns using performance-first assets. The work outperformed existing creative and helped reduce customer acquisition costs by 20% month-over-month.

The Opportunity

LaserAway needed creative that could scale without leaning on promos. The goal was to build assets that could convert across prospecting and retargeting, while still feeling aligned with the brand.

Two smiling women with clear skin, one with curly hair and freckles, the other with straight hair.
Woman smiling during laser hair removal treatment with text about LaserAway's safe, effective skin smoothing.
Side-by-side of behind ear tattoo before and after laser removal shows fading of '1/1' ink.
The Strategy

From concept to execution, the creative strategy focused on scalable hooks, strong value proposition, and aesthetic alignment with LaserAway’s brand. All spend was directed to evergreen creative rather than promos, which says a lot about the strength and longevity of the messaging.

Woman in olive green bikini and colorful necklace reclining by a pool with eyes closed.
Woman wearing sunglasses getting laser hair removal on her underarm while lying on a treatment bed.
Woman receiving laser hair removal on underarm with a professional device and gloved hand.
The Work

Quality Media built a creative system designed to perform in market and hold its shape over time. The assets combined strong visual cues with direct value messaging, so they could convert clearly across the funnel without drifting away from the brand.

By combining striking visuals with clear value propositions, we engaged new and returning customers, effectively telling a brand story that drove conversions.

Highlights include
01

Performance-first assets built to scale across Meta campaigns

02

Evergreen creative instead of promo-led messaging

03

Scalable hooks designed to stop the scroll

04

Strong value proposition built into each concept

05

Creative designed to perform across both prospecting and retargeting

06

Brand-aligned storytelling that prioritized conversion

Close-up before and after facial skin showing reduced pore appearance after laser treatment.
The Impact

The work quickly became a major driver of scale. From January 2024 to April 2024

62%

of Meta spend driven by QM creative

20%

lower CAC month over month

100%

evergreen creative drove performance

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