Turning creative diversification into 56% lower CPA for Ritual

Client
Ritual
Services
Performance Creative
Publisher Creator Whitelisting
Industry
Health & Wellness
A pink cocktail with a large ice cube labeled Ritual and a raspberry in a clear glass.
Woman holding Ritual Essential multivitamin bottle for women with positive review quote displayed.
Overview

Over the last 4+ years, Quality Media has partnered with the brand as an always-on performance creative team, building ads designed to keep scaling while keeping fatigue in check. The work spanned a wide mix of formats and creative angles, all built to keep top ads coming and performance moving.

The Opportunity

Ritual needed performance creative that could keep producing, iterating, and winning over time. The challenge wasn’t just volume. It was staying fresh across formats while continuing to drive efficient acquisition.

That meant pushing beyond a narrow creative lane and building a system that could keep delivering new winners without losing what was already working.

Close-up of a person holding a yellow and amber capsule near their cheek and eye.
Container of Synbiotic+ capsules with text about gut support using prebiotics, probiotics, and postbiotics.
Bottle of Ritual Essential for Women prenatal vegan multivitamin capsules against yellow background.
Ritual Essential Gut & Skin Trio with HyaCera capsules and bottle showing 35% savings offer.
The Strategy

The answer was diversified creative across the full spectrum of formats. By developing UGC, elevated static branded assets, publisher and creator whitelisted content, AI, motion graphics, trends, ASMR, and more, the creative stayed dynamic and performance-led.

The key was consistency with range. Keep testing. Keep refreshing. Keep giving the brand new ways to show up without burning out the feed.

The Work

Quality Media operated as an embedded creative partner, producing a steady stream of performance assets built for scale. The approach balanced variety and repeatability, so Ritual always had new angles, new executions, and new top ads in market. 

 I don't think I'll ever find a better external team like you guys. You all feel like an extension of our team!

- Head of Growth at Ritual -
Highlights include
01

UGC built to drive performative ads

02

Elevated static branded creative

03

Publisher whitelisted assets

04

Creator whitelisted assets

05

AI-driven creative

06

Motion graphics

07

Trend-based concepts

08

ASMR formats

Hand holding Ritual Prenatal Multivitamin box for women against blue sky with Costco Wholesale sign below.
Parents Edit ad comparing prenatal vitamins Ritual vs Perelel with a bottle image and review mention.
The Impact

Ongoing creative diversification to limit fatigue year after year

56%

lower CPAs

4+

years of winning ads

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Brands like Our Place, Hiya, Hello Fresh, and Ritual saw sustained success with us. Your brand could be next.

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