Turning creator storytelling into +27% higher ROAS

Client
KORA Organics
Services
Full-Service Paid Media
Industry
Beauty
Soft abstract background with blurred warm tones of yellow, beige, and cream.
Miranda Kerr above a receipt with her name and four skincare and beauty products below it.
Overview

When KORA Organics partnered with Quality Media, the goal was twofold: drive measurable growth through performance media across DTC and Sephora, and build trust through content that goes beyond direct response advertising.

The Opportunity

KORA needed scale, but that was only half the brief. The brand also needed to build trust in a way that felt broader, more credible, and less dependent on a single voice.

Gold tube of Kora Organics turmeric brightening mask with a 5-star review from Dana R.
Hand holding purple jar of KORA Organics Plant Stem Cell moisturizer with 25% off Sephora sale text.
The Strategy

Quality Media built a full-funnel strategy combining conversion-focused paid media with social proof-led storytelling. The idea was to meet new customers with the right message at the right time, across awareness, interest, decision, and action.

Three-level funnel labeled Awareness, Interest, Decision above a starburst labeled Action.
The Work

That meant expanding KORA’s social proof beyond Miranda Kerr and building a creative ecosystem that could drive demand across both DTC and retail.

We didn’t just run ads. We built a narrative through the voices people already trust.

Highlights include
01

Diversified social proof away from only Miranda Kerr

02

Created a flywheel effect of beauty creators and influencers to drive increased demand on DTC and retail

03

Scroll-stopping UGC ads that felt native, not forced

04

Satisfying branded sale assets that made conversion feel delightful

05

Miranda Kerr x The Quality Edit, a longform interview spotlighting her wellness rituals, beauty faves, and daily inspiration, reshared by Miranda herself across her socials (yes, we screamed)

06

A creator collaboration with Erica Taylor, a Sephora Sale feature from one of beauty’s most trusted makeup artists, with KORA Organics topping her picks

Woman in white robe applying Kora Organics Turmeric Glow moisturizer to her face with dots on cheeks and forehead.
Woman with glowing skin holds Kora Organics Turmeric Glow Drops serum bottle.
KORA Organics Turmeric Glow Drops bottle with turmeric root and powder against a blue background.
The Impact

We delivered, and fast. In just one month (March 2025)

86%

revenue growth from Meta Ads

27%

increase in ROAS

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Brands like Our Place, Hiya, Hello Fresh, and Ritual saw sustained success with us. Your brand could be next.

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