Turning creator-led paid social into 40% incremental scale

Client
Hiya
Services
 Performance Influencer
Creative
Publisher Whitelisting
Industry
Health & Wellness
Yellow Hiya kids daily multivitamin bottle and refill pack with strawberry, spinach, lemon, and apple.
Girl drinking a smoothie through a straw with a green Hiya container on a table.
Overview

Hiya partnered with Quality Media to scale paid social through a Performance Influencer model paired with a sharper creative strategy. The focus was simple: grow spend fast, keep efficiency intact, and build a system that could keep producing winners instead of chasing one-offs.

The Opportunity

Hiya was ready to push harder on paid social, but rapid growth only works when creative can carry the weight. Spend could increase, but only if performance held.

That created a clear need for a tighter creator pipeline, stronger ad development, and a repeatable way to turn UGC into paid creative that could scale.

Yellow hiya vitamin bottle with fruit and veggie icons, text highlights chewables, flavors, vitamins.
Glass of chocolate milk wearing disguise glasses, nose, and mustache, with Hiya greens container behind it.
The Strategy

The strategy combined Performance Influencer with a disciplined creative testing rhythm. High-potential ads were scripted, vetted, edited, and iterated weekly to keep learnings moving fast.

From there, the team expanded the creative mix across winning angles, from hooks and education to problem/solution and proof, so the account could scale without leaning too hard on a single message.

Orange Hiya supplement package and bottle with scattered round tablets on beige surface.
Three colorful Hiya kids’ oral care containers with 50% off text on gradient background.
The Work

The work centered on building a paid social engine that could support aggressive spend growth without losing efficiency. That meant pairing strong creator output with a clear creative system, then refining it every week based on what was working.

Hiya partnered with Quality Media to enhance paid social through a Performance Influencer model and an efficient creative strategy.

Highlights include
01

Scripted, vetted, and edited top-performing ads

02

Scaled influencer spend to $500,000+ in month one without efficiency loss

03

Introduced new creator concepts and weekly iterations

04

Built a repeatable UGC-to-paid creative system

05

Expanded winning angles across hooks, education, problem/solution, and proof

Yellow Hiya kids vitamin bottle surrounded by fruits and veggies under a Google search for kids vitamins benefits.
The Impact

Scaled Hiya’s paid social, enabling rapid spend growth while improving efficiency

30%

decrease in CPA

40%

incremental scale

$500K+

spend achieved in month one

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