Our co-founders, Lauren Kleinman and Lee Joselowitz, met while leading the marketing and growth teams at Ritual, a pioneering consumer health company.
Together, they developed a performance-driven formula that helped scale the brand to over $100M in annual revenue, combining high-performing creative with strong social proof and third-party validation.
Their approach not only drove rapid growth but also built a loyal, highly engaged customer base. Along the way, they grew frustrated with traditional media companies and performance agencies, which lacked fresh thinking around what actually drives results for modern brands.
Determined to build a better model, they founded Quality Media - an approach that today sees leading brands allocate over 50% of their paid social budgets to these programs, often achieving up to 40% lower CPAs.
